What is PIM?


Product Information Management (PIM) is a set of processes and tools that centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM offers a centralized platform to, cost-effectively, manage data on an e-commerce business’ products and services.”

The Benefits of Using a PIM

It’s not uncommon for product information to be spread across the business in different systems and departments. This leads to product information being overwritten, outdated and often lost. One of the main benefits of using a PIM is that it becomes a central repository for your product information. 

A PIM collects data from multiple sources such as suppliers, spreadsheets and other systems. Teams can then work collaboratively on the data in the PIM with editing controls. When the data is complete it can segmented and distributed to multiple online sales channels.

All this in one system? That’s the benefit of using a PIM. 

what is pim

Collect Information From Multiple Sources

ERP, PLM, suppliers, spreadsheets. These are just some of the places product information is stored. Use a PIM to bring it all together.

Collaborate Using The Cloud, Anywhere In The World

Different teams add different elements to a product such as pricing and pictures. Let them collaborate in the same system.

Segment Information For Multiple Sales Channels

Your website has different fields to Amazon and eBay. We get that! Segment products and information for different sales channels.

Deliver Outstanding Customer Experiences

When you deliver the right information, to the right person at the right time, everyone wins. PIM helps to create these experiences.

Which Teams Use a PIM?

Almost every team that’s involved with bringing a product to market can make use of a PIM. It can be used in a pre-season range planning scenario to select and view products right through to listing products on your website and in online marketplaces.

Collaboration is at the heart of PIM. With all of the product information in one place, every team can see which information is missing, create workflows within their own teams and sign off products to be passed onto the next stage. Team members can edit the information while managers can use the in-built dashboards to report on progress. 

what is pim

Product Teams

Build product ranges and add technical specs before marketing add the finishing touches with product descriptions.

Marketing Teams

Control everything from SEO, product descriptions, videos and images. Create a consistent omni-channel CX.

eCommerce Teams

Run reports on the data quality to ensure that product descriptions and images are complete and accurate to ensure online success.


Gather the latest information from your suppliers to ensure your website and sales channels are up-to-date and complete.