“Product Information Management (PIM) is a set of processes and tools that centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM offers a centralized platform to, cost-effectively, manage data on an e-commerce business’ products and services.”
The Benefits of Using a PIM
It’s not uncommon for product information to be spread across the business in different systems and departments. This leads to product information being overwritten, outdated and often lost. One of the main benefits of using a PIM is that it becomes a central repository for your product information.
A PIM collects data from multiple sources such as suppliers, spreadsheets and other systems. Teams can then work collaboratively on the data in the PIM with editing controls. When the data is complete it can segmented and distributed to multiple online sales channels.
All this in one system? That’s the benefit of using a PIM.
Which Teams Use a PIM?
Almost every team that’s involved with bringing a product to market can make use of a PIM. It can be used in a pre-season range planning scenario to select and view products right through to listing products on your website and in online marketplaces.
Collaboration is at the heart of PIM. With all of the product information in one place, every team can see which information is missing, create workflows within their own teams and sign off products to be passed onto the next stage. Team members can edit the information while managers can use the in-built dashboards to report on progress.