Accurately Calculate & Allocate Your Marketing Budget

A Free Excel Template To Optimse Your Marketing Spend

Get The Most From Your Marketing Budget

Setting a marketing budget can be a challenge but it doesn’t need to be. Companies that set a budget perform better because they know what’s working, what’s not and where to allocate budget to improve return on investment. This marketing budget template will help you to:

  • Choose which channels to allocate your budget to
  • Optimise your budget based on your objectives
  • Calculate your marketing budget spend across different channels
A Gartner report from 2018 found that marketing budgets peaked in 2016 and remained consistent at 11.2% of annual revenue. The 2019 report found that 61% of CMOs plan to increase marketing budgets in 2020.