Content Marketing

We help you to inform, educate and build trust with your target market by writing powerful content for every stage of the marketing and sales funnel.

Generate Targeted Website Traffic

A well thought-out content strategy delivers a consistent stream of website visitors at a fraction of the cost of paid advertising. Content marketing is one of the most efficient and cost effective ways to promote your website and generate new business.

Content Helps Social Media Efforts

Content marketing and social media go hand in hand. Social media is a key channel for distributing content and like a flywheel, if you post more you'll get more website visitors and more social media followers.

Inform, Educate & Build Trust

Content marketing enables you to connect with prospects at every stage of the funnel. eBooks, reports and articles will help to educate your audience and build trust so when they're ready to talk to sales they're familiar with you and highly likely to convert.

Content Delivers Continual Traffic

A well optimised piece of content marketing will continue to deliver targeted visitors years after it's published. This is one of the reasons that content marketing is so cost effective, especially compared to PPC advertising.

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Conversion rates are nearly 6x higher for businesses that are using content marketing
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Content marketing costs on average 62% less than traditional advertising
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of businesses report that their blog is important or critical in generating leads
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of businesses have someone in place to oversee their content marketing efforts

How Content Marketing Generates Leads & Sales

The key to successful content marketing is writing pieces that answer the questions and pain points of your customers. Before writing content you should create customer personas. This helps to define the content you will create to educate and inform customers.

When writing content there are best practices to follow with regards to technical structure and copywriting. We can edit and structure your content so it’s SEO friendly, engaging and authoritative to ensure it gets maximum visibility and converts more prospects.

How We Can Help You With Content Marketing

  • Reviewing your current website content 
  • Mapping content to funnel stages
  • Creating a content marketing strategy
  • Developing customer personas 
  • Creating a 12 month content calendar
  • Identifying content distribution outlets
  • Writing blog posts, eBooks and reports

Reporting on the Results of Our Content Marketing Services

With our WYSIWYG reporting tool you have a dedicated log-in with 24/7 access to your results and figures. On top of this we will send you a monthly report outlining the work we’ve done, the results we’ve achieved and our plans for the coming period.

Our bespoke reporting interface puts you in control. It allows you to access real-time data when you need it. Reporting to your key internal stakeholders has never been easier and more transparent.

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Get In Touch With The Content Marketing Team

If you need clarity on your content marketing objectives and would like to know more about how we can help you to achieve them we’d love to talk.

Contact a member of our content marketing team today who will be more than happy to share their expert knowledge and advise on the right next steps for your business.